Requested by: Stuff/ FairFax | Response provided: 01/03/2019
Category: Contracts,Public Health Services

I write in response to your Official Information Act request dated 30th January 2019. You requested the following information:

Please provide the total amount of spending on advertising in the past five financial years,by year, including financial year 2018/19 to date.

For each year, please break this down into how much of each annual spend was used ineach of the following categories:

  • 1.Facebook and Facebook-owned properties (Instagram,WhatsApp)
  • 2.Social Media Influencers
  • 3.Other Social Media (e.g. Snapchat)
  • 4.Search engine marketing (broken down by which search engine was used: e.g. Google, Bing, Yahoo! etc.)
  • 5.Other online advertising
  • 6.Television
  • 7.Radio, including podcasts
  • 8.Outdoor (e.g. billboards, buses)


Our Response is attached




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